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Data matching
Use APIs to find duplicates, resolve identities, and recognize that inconsistent records still represent the same company, person, or address.
Lesson 7 · APIs in the real world
What can a business do with APIs?
Interzoid’s API catalog shows how APIs can solve practical business problems. Examples include data matching, real-time intelligence and enrichment, data quality and standardization, and business functions such as verification, tax, and regulatory lookups.
Examples of business-ready API capabilities
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Data matching
Company, name, and address matching
Company, name, and address matching
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Real-time intelligence
Business info, executive profiles, buying signals
Business info, executive profiles, buying signals
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Data quality
Standardize company, country, state, and city data
Standardize company, country, state, and city data
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Business functions
Verification, tax rates, and regulatory information
Verification, tax rates, and regulatory information
These examples reflect API categories available in Interzoid’s product directory.
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Real-time enrichment
Append useful intelligence such as company information, executive data, email trust, parent-company relationships, and other current business context.
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Data quality and business functions
Standardize inconsistent values and connect to useful functions such as organization verification, tax rates, and other lookup capabilities.
A useful question for business teams: “What data problem or business function do we do repeatedly that an API could automate?” That is often a strong API opportunity.
Quick check
Which workflow is a good API candidate?